Images found at: www.pinterest.com
Below I posted a link to an awesome website called Web Japan! Web Japan has a variety of resources about modern culture, trends and a variety of topics regarding Japanese culture. I highly recommend this website :)
Web Japan
The mascot above is a Yurukyara. Yurukyara is a Japanese term for a category of mascot characters; usually created to promote a place or region, event, organisation or business. They are characterized by their kawaii (cute) and unsophisticated designs, often incorporating motifs that represent local culture, history or produce. They may be created by local government or other organizations to stimulate tourism and economic development, or created by a company to build on their corporate identity. They may appear as costumed characters (or kigurumi) at promotional events and festivals. Yuru-chara has become a popular and lucrative business, with character-driven sales reaching nearly $16 billion in Japan in 2012.
(Paragraph above found at Wikipedia.org)
You can learn more about Yurukyara at Web Japan in the video section!
Happy Friday! Heidi Pohl
Web Japan
The mascot above is a Yurukyara. Yurukyara is a Japanese term for a category of mascot characters; usually created to promote a place or region, event, organisation or business. They are characterized by their kawaii (cute) and unsophisticated designs, often incorporating motifs that represent local culture, history or produce. They may be created by local government or other organizations to stimulate tourism and economic development, or created by a company to build on their corporate identity. They may appear as costumed characters (or kigurumi) at promotional events and festivals. Yuru-chara has become a popular and lucrative business, with character-driven sales reaching nearly $16 billion in Japan in 2012.
(Paragraph above found at Wikipedia.org)
You can learn more about Yurukyara at Web Japan in the video section!
Happy Friday! Heidi Pohl